Our approach is centered on partnering with influencers who specialize in survival and gaming content. Recognizing the value of deep engagement over conventional advertising, we commissioned the creation of long-form, dedicated playthrough videos. These videos, often lasting from 50 minutes to over an hour, allowed for a comprehensive exploration of V Rising's features and player experience. By focusing solely on dedicated videos, we aimed to capitalize on their typically higher conversion rates.To ensure the content resonated with the target audience, we carefully selected a roster of influencers known for their detailed game analysis and engaging content delivery. These creators, including well-known figures like Floydson, Natural Cauzes, Crowmeda, and Waligug, regularly play similar games on their channels, ensuring a natural fit for V Rising. Artem, who was heavily involved in the campaign, emphasized the importance of collaborating with creators whose audiences would clearly resonate with the game, understanding that alignment between the game's content and the influencer's typical content is crucial for success.